Privacy Policy

1. Introduction

Rotrex A/S (“Rotrex”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, purchase products, contact us, or otherwise interact with us.

This Policy applies globally, including regions such as the European Economic Area (EEA), the United Kingdom, Switzerland, the United States, and Canada.

By using our website or services, you agree to the terms of this Privacy Policy.

2. Personal Information We Collect

We collect the following categories of personal information:

a) Information you provide directly

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment and transaction details (processed securely via payment providers)

• Account login information (if you create an account)

• Any information you provide when contacting customer support

b) Information collected automatically
We may collect certain technical data when you visit our website, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages viewed and time spent

• Referring website

• Cookies and similar tracking technologies

c) Information from third parties
We may receive data from:

• Payment processors

• Shipping and logistics providers

• Fraud prevention providers

• Advertising or analytics platforms (e.g., Google Analytics)

3. How We Use Personal Information

We use personal information for the following purposes:

• To process orders and payments

• To ship products and provide order updates

• To respond to customer inquiries

• To provide product support

• To improve our products, services, and website

• To personalize website content or marketing

• To conduct analytics and security monitoring

• To comply with legal or regulatory obligations

• To prevent fraud and protect our business

We do not sell personal data.

4. Legal Bases for Processing (EEA/UK/CH Users)

Where required by law (e.g., EU/EEA, UK), we rely on the following legal bases:

• Performance of a contract (order processing, shipping)

• Legitimate interests (analytics, security, customer support)

• Legal obligation (tax, accounting, customs compliance)

• Consent (marketing communications or cookies, where required)

5. Sharing of Personal Information

We may share personal information with:

• Payment processors (for secure transactions)

• Shipping and logistics companies

• E-commerce and IT platform providers

• Customer service tools

• Analytics and marketing service providers

• Professional advisors (legal, tax, audit)

• Government authorities (where required by law)

These service providers are only permitted to use personal information as needed to provide their services to us.

We do not sell personal information to third parties.

6. International Data Transfers

As a global company, we may transfer personal data to other countries where our service providers operate. When transferring data internationally, we use appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions

• Contractual data protection measures

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, including:

• Legal, tax, or accounting obligations

• Warranty and product support obligations

• Security and fraud prevention

Retention periods vary depending on data category and jurisdiction.

8. Security

We implement organizational and technical measures designed to protect personal information against loss, misuse, unauthorized access, alteration, or disclosure. However, no system can guarantee absolute security.

9. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

• Access your personal data

• Correct inaccurate data

• Delete your data

• Restrict or object to processing

• Receive a portable copy of your data

• Withdraw consent (where processing is based on consent)

To exercise these rights, contact us at: [email protected]

We may require identity verification before responding.

10. Additional Disclosures for U.S. Users (Including California)

Residents of certain U.S. states (including California) may have additional rights under applicable privacy laws, such as:

• Right to know what personal information is collected

• Right to request deletion

• Right to request correction

• Right to limit use of sensitive information (if applicable)

• Right to opt-out of “sale” or “sharing” of personal data (we do not sell personal data)

We will not discriminate against users for exercising their privacy rights.

11. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality

• Analyze site performance

• Personalize content and advertising (where applicable)

Where required by law, we request consent before placing cookies.

A detailed Cookie Policy can be provided separately if needed.

12. Children’s Privacy

Our website and services are not intended for children under the age of 16 (or lower age where permitted by local law). We do not knowingly collect personal data from children.  If you believe a child has provided us with personal information, please contact us so we may delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on our website with an updated “Last Updated” date. Continued use of our services after changes constitutes acceptance of the updated Policy.

14. Contact Us

For questions, requests, or privacy matters, please contact:

Rotrex A/S
Industrigrenen 13
2635 Ishøj, Denmark
Email: [email protected]